PR was once a way to reach out to relevant journalists and media outlets to share the value of your brand in a way that demonstrates credibility to the audience. Today, PR has expanded to include all aspects of your content that offer the public a look into your expertise, company culture, and community involvement.
Our CEO and PR Director, Gery Deer, has been a freelance journalist since 1987. He’s been nominated for multiple journalism awards, including a 2010 Pulitzer Prize nomination. Under his guidance, our firm is uniquely positioned and experienced to be one of the best PR options in the region today.
You might think you can do it yourself, and there are a great many websites and so-called “experts” who sell you on that very idea. But, the truth is, PR is still about relationships and a deeply-rooted understanding of how the media works – especially in the moment-to-moment news cycles in which we live today.
The PR Strategy
Slapping a press release together and posting it on some pay-to-play PR website is not only a waste of money but there’s no strategy involved. Without a plan, PR is no more effective than a badly designed logo or a video with no focus. It needs to be well-planned and executed. Our PR strategies include a multi-platform approach to consistent, credible messaging including but not limited to:
Press Releases – We control the message with a full story, properly formatted with art and targeted distribution.
Audio & Video Content – Informational and educational podcasts, community-focused video programs, and similar media can provide a nearly unlimited source of credible PR.
PR Event Management – From strategic ribbon-cutting and media events to town hall productions, a well-organized PR event can do great things for a company’s image – if handled properly!
Media Event Coordination
consists of consultation on event scheduling and activity planning; action plan development; assisting staff with step-by-step execution of event from date selection to invitation plan; write and distribute media feature story (print, online, radio, TV), including artwork (photos); booking on local television programs (where available).
Reputation Management & Digital Audit
It might not seem “hip and cool,” but Reputation Management really is about public relations. In fact, it’s at the heart of the process. Despite the popular saying, “there’s no such thing as bad publicity,” a negative item about you or your business that pops up on google can quickly damage your brand. Likewise, if the information available out there is not how you want you or your company represented, it can be confusing to audiences and turn them off to your brand entirely.
Our strategic plans include reputation management services that go farther than a simple clean-up of your LinkedIn account. We offer social media monitoring, customer review research (helping to determine if reviews are genuine and if so connect with negative reviewers to see how we might offer them a better experience), and so on.
A Digital Audit allows us to take a look at your online “footprint.” From here, we develop a strategy to give your web presence a more cohesive appearance. We offer this service for basic marketing support as well because it’s all about how others see you – we have to know where you are coming up in searches and what visitors see once you’re found.
Milestones & Events
Are you planning to bring on new employees or have a new product scheduled to launch? Maybe you have moved to a larger office to better serve your customers? Perhaps your company reached a special milestone, like 20 years in business. Any of these would be a perfect opportunity for a Public Relations boost!
Applicable to all types and sizes of business, a PR event provides the public with an opportunity to know your company and its people. It brings awareness and credibility unavailable through any other means.
GLD Enterprises utilizes all areas of the media to enhance your PR event including television, print, radio, and social media.
Our PR services cover a variety of areas including … (click the link for sample)
- Press Releases
- Feature Stories
- Media Distribution
- Media Consulting
- PR Event Coordination
- Segment Producer – TV / Radio / Web
The Jamestown Comet.com
GLD Enterprises Communications, Ltd. is the owner and publishing company for “The Jamestown Comet.com” a local news website based on the original Jamestown, Ohio newspaper of the same name which ran from 1890-1955. Along with local news and information, and a wide Facebook following, the site serves as a host page for any and all media we do for clients and stays up, regardless of whether other media outlets remove it after a period of time. Here’s an example of a piece we did to promote a local downtown revitalization organization – it included a press release (that was picked up by several other outlets) and a news-styled video.
Call us or email us for more information. (937) 902-4857 or firstname.lastname@example.org
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