Public Relations
Innovative Public Relations
Feature Story Syndication Services
Public Relations should be a vital part of every marketing plan but is often overlooked as being “old school,” or viewed as limited to press releases and hoping for earned media coverage. That’s not how we do it.
We create and syndicate a feature news story for you that appears on more than 200 national news sites that consumers read and trust. Here’s how it works.
Educate and Mobilize Your Consumer Base – Your syndicated feature story will be distributed on the largest content network
Generate Local News Clips – News clips carry credibility and value. You can distribute them to customers, employees, investors, donors, sales teams, stakeholders, and more.
Boosted SEO – Your news story will generate organic backlinks and enhanced SEO without spending a dime on website enhancement or special programs that charge a monthly fee with minimal ROI.
Enhance Credibility – Credibility is vital to business success and yours will increase naturally when your story appears on reputable news media sites like Yahoo! News, Bloomberg, as well as industry-specific outlets.
Professional Feature Writer – Our PR specialist is a nationally-recognized, award-winning, and Pulitzer Prize-nominated freelance journalist and copywriter.
But wait, there’s more… On Video!
We also include a video component. We will conduct your interview over Zoom and create a 1–2-minute highlight reel and include a link in the content of the article. This not only adds another level of SEO and content, but consumers also get to hear your story directly from you. That’s a powerful tool.
The Advantages …
- Reach, educate and mobilize consumerswith syndicated feature stories on the largest content distribution network in the mat release space.
- Place your story on 200+ news sitesthat consumers read and trust, spanning all 50 states and top 100 US cities.
- Reach a mass nationwide audienceof 40+ million unique monthly viewers
- Enhance credibilitywith mentions on reputable websites.
- Boost SEOwith backlinks.
- Generate tons of local news clips to share with your customers, clients, sales teams, stakeholders, employees, investors, donors, and more.
- Build an asset that doesn’t disappear like a social media post. It’s not an ad. It’s credible media generating trackbacks to valuable news sites and a feature story you can refer to indefinitely.
Not A Press Release
Put directly, press releases don’t work. News outlets no longer have the manpower to follow up on incomplete material. Our Feature Releases, sometimes called a “mat” release, include everything an editor needs to fill column inches without using valuable internal resources. Each story includes the Article, Headline, and Photo, properly formatted and written in Associated Press style.
This Is Not Stock Content
We create a unique, consumer-relevant news story from a personal interview conducted over Zoom. Your compelling story will focus on your distinctive offer to share the “Why” of your brand – THE most important reason people buy.
The Process…
- We help determine the focus or “hook” of the story (what makes your brand special?).
- We conduct and record a video interview over Zoom
- Our award-winning writer creates the story
- We create the 1–2-minute video from the interview and post on a private YouTube channel link.
- You review the story for facts and approve your quotes
- We syndicate the story on our national distribution network
- We provide you with links to various news outlets and recommend how/where to use them for greatest impact.
- We review the tracking and any subsequent press inquiries are vetted by our team
This entire package plus tracking and post-release support is available for a one-time investment.
Strategy and additional content…
Slapping a press release together and posting it on some pay-to-play PR website is not only a waste of money but there’s no strategy involved.
Without a plan, PR is no more effective than a badly designed logo or a video with no focus. It needs to be well-planned and executed. Our PR strategies include a multi-platform approach to consistent, credible messaging including but not limited to:
Syndicated Feature Stories – We control the message with a full story, properly formatted with art and targeted distribution.
Audio & Video Content – Informational and educational podcasts, community-focused video programs, and similar media can provide a nearly unlimited source of credible PR.
PR Event Management – From strategic ribbon-cutting and media events to town hall productions, a well-organized PR event can do great things for a company’s image – if handled properly!
Media Event Coordination
consists of consultation on event scheduling and activity planning; action plan development; assisting staff with step-by-step execution of event from date selection to invitation plan; writing and distributing media feature story (print, online, radio, TV), including artwork (photos); booking on local television programs (where available).
Reputation Management & Digital Audit
It might not seem “hip and cool,” but Reputation Management really is about public relations. In fact, it’s at the heart of the process. Despite the popular saying, “There’s no such thing as bad publicity,” a negative item about you or your business that pops up on Google can quickly damage your brand. Likewise, if the information available out there is not how you want you or your company represented, it can be confusing to audiences and turn them off to your brand entirely.
Our strategic plans include reputation management services that go further than a simple clean-up of your LinkedIn account. We offer social media monitoring, customer review research (helping to determine if reviews are genuine and if so connect with negative reviewers to see how we might offer them a better experience), and so on.
A Digital Reputation Audio allows us to take a look at your online “footprint.” From here, we develop a strategy to give your web presence a more cohesive appearance. We offer this service for basic marketing support as well because it’s all about how others see you – we have to know where you are coming up in searches and what visitors see once you’re found.
Milestones & Events
Gery Deer’s first PR – a 4th Grade Art Showcase. 1977
Are you planning to bring on new employees or have a new product scheduled to launch? Maybe you have moved to a larger office to better serve your customers? Perhaps your company reached a special milestone, like 20 years in business. Any of these would be a perfect opportunity for a Public Relations boost!
CLICK HERE – Recent Example of client media picked up by trade publication.
Applicable to all types and sizes of businesses, a PR event provides the public with an opportunity to know your company and its people. It brings awareness and credibility unavailable through any other means.
GLD Enterprises utilizes all areas of the media to enhance your PR event including television, print, radio, and social media.
Our PR services cover a variety of areas including … (click the link for a sample)
- Syndicated News Stories
- Feature Stories
- Media Distribution
- Media Consulting
- PR Event Coordination
- Segment Producer – TV / Radio / Web
Visit our Portfolio page for samples of our past public relations work.
The Jamestown Comet.com
GLD Enterprises Communications, Ltd. is the owner and publishing company for “The Jamestown Comet.com” a local news website based on the original Jamestown, Ohio newspaper of the same name which ran from 1890-1955. Along with local news and information, and a wide Facebook following, the site serves as a host page for any and all media we do for clients and stays up, regardless of whether other media outlets remove it after a period of time. Here’s an example of a piece we did to promote a local downtown revitalization organization – it included a press release (that was picked up by several other outlets) and a news-styled video.
Call us or email us for more information. (937) 902-4857 or gdeer@gldenterprises.net
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